Service — Scaling
Most restaurants don't have a marketing problem. They have a systems problem.
Our scaling service goes far beyond social media. We rebuild the machinery behind your restaurant — discovery, operations, guest data, retention, pricing and brand — so growth compounds instead of evaporating the moment you stop posting.
Why we're different
We go deeper than social media.
Social is a window into your restaurant. It's not the restaurant. If the systems behind that window are broken, no amount of content fixes the business.
Surface work
What most agencies sell
- Posting more on Instagram and TikTok
- Boosting a few ads and hoping for foot traffic
- Chasing followers instead of repeat guests
- One-off promos with no measurement
Depth work
What we actually do
- Auditing every guest touchpoint — search, booking, on-site, follow-up
- Rebuilding ops: inventory, prep, staffing, supplier terms
- Owning your data: guest CRM, review pipeline, attribution
- Pricing, menu engineering and revenue per available seat hour
What we work on
Six layers, one system.
Restaurants scale when discovery, operations and guest experience move together. We work across all six layers because pulling one without the others is how growth stalls.
01
Discovery & presence
We rebuild how guests find you — Google, Maps, reviews, menus, and the social layer on top. Not just posts. The whole pipeline from search query to booked table.
02
Guest experience & retention
We design the journey from first click to second visit: booking flow, on-site service cues, follow-up, loyalty. Repeat guests are cheaper than new ones, so we make sure they come back.
03
Operations & margin
AI-assisted inventory, prep forecasting, staffing and supplier negotiation. We find the leaks in the kitchen and the back office that quietly cost you 5–15% of revenue.
04
Data & decisions
We give you a single source of truth — guest CRM, sales, reviews, costs — and the dashboards to act on it. No more flying blind between POS, OTA and social tools.
05
Revenue engineering
Menu engineering, dynamic pricing where it fits, covers-per-shift targets and revenue per available seat hour. Growth that shows up on the P&L, not just on a feed.
06
Brand & positioning
We sharpen what you stand for and why a guest should choose you over the place next door. Brand work that informs ops decisions, not just colors and fonts.
How we work
A 90-day engagement
01
Deep audit (weeks 1–2)
We sit inside your business. Service walk-throughs, kitchen observation, POS and review data pulls, supplier review, guest journey mapping, competitive scan. You get a written diagnostic with the 10–15 highest-leverage gaps.
02
Roadmap & priorities (week 3)
A 90-day scaling roadmap with clear owners, weekly metrics and a P&L view of expected lift. We agree on what we're shipping, what we're cutting and what we're measuring.
03
Build & ship (weeks 4–10)
Hands-on execution alongside your team: ops changes, systems, menu and pricing updates, guest CRM, review pipeline, training. We don't hand over a deck — we ship the work.
04
Measure & hand over (weeks 11–13)
We instrument every change, report against the baseline, and leave you with playbooks and dashboards your team can run without us.
What you can expect
Outcomes, not deliverables.
+15–30%
lift in qualified discovery (search + maps + bookings)
5–15%
margin recovered from inventory, prep and staffing fixes
2×
repeat-guest rate within 6 months of the retention build
1
operating system your team actually uses every day
Ranges reflect typical results across our engagements. We commit to specific targets with you after the discovery audit.
FAQ
Common questions
Is this a marketing agency?
No. Marketing is a thin slice of what we do. We work across operations, data, guest experience, pricing and brand. Social media is one channel — and usually not the bottleneck.
Do you replace our existing team?
We work alongside them. Most of our wins come from giving your GM, head chef and front-of-house better systems and clearer priorities, not from swapping people out.
What size of restaurant is this for?
Independent operators and small groups (1–8 locations) who want to grow without losing what makes them good. If you're a 200-unit chain, we're probably not the right fit.
How is this priced?
A fixed fee for the 90-day engagement, scoped after the discovery call. Optionally, a smaller retainer afterwards if you want us to keep operating the systems with you.
Ready to scale the whole restaurant, not just the feed?
If you're interested, reach out to us at hello@oplwhite.com.